RAW has become synonymous with natural rolling papers. Since its founding, the brand has built a devoted following among smokers who appreciate quality, sustainability, and authenticity. Here's everything you need to know about one of the most iconic names in smoking accessories.
Brand History
RAW was founded by Josh Kesselman in 2005, though his family history in rolling papers goes back much further—his family previously owned the JOB rolling paper brand. Kesselman started RAW with a mission to create the most natural rolling paper possible.
Key Milestones
- 2005: RAW launches with unbleached, natural papers
- 2006: Introduces the Organic Hemp line
- 2008: Creates the iconic RAW rolling tray
- 2010s: Expands into cones, tips, and accessories
- Today: One of the best-selling rolling paper brands globally
What Makes RAW Different
Natural, Unbleached Papers
RAW's signature brown color comes from the natural, unbleached paper. While many competitors use chlorine or other chemicals to achieve a white appearance, RAW leaves their papers in their natural state.
Hybrid Paper Technology
RAW Classic uses a blend of unbleached fibers that provides:
- Thin, slow-burning properties
- Even burn without runs
- Minimal ash production
- Natural taste that doesn't interfere with what you're smoking
Organic Hemp Options
For those who want even more natural, RAW Organic Hemp papers are made from organically grown hemp and processed without chemicals.
RAW Product Lines
RAW Classic
The original unbleached papers that started it all:
- Available in multiple sizes (1 1/4, King Size, etc.)
- Hybrid paper blend
- Natural gum line
- Watermark to prevent runs
RAW Organic Hemp
100% organic hemp papers:
- Certified organic
- No chlorine or chemicals
- Hemp-based for sustainability
- Slightly thicker than Classic
RAW Black
Ultra-thin papers for experienced rollers:
- Thinnest RAW paper available
- Double pressed for reduced thickness
- Maximum transparency
- Requires more rolling skill
RAW Pre-Rolled Cones
Ready-to-fill cones for those who prefer not to roll:
- Multiple sizes from single to party-size
- Includes filter tip
- Just fill and twist
- Available in all paper varieties
RAW Tips
Natural filter tips to complete your roll:
- Original (unbleached cardboard)
- Pre-rolled tips
- Gummed tips (stick to papers)
- Wide tips for larger rolls
RAW Accessories
Beyond papers, RAW offers a complete ecosystem:
- Rolling trays: Iconic designs, multiple sizes
- Rolling machines: For consistent rolls
- Storage: Stash boxes and containers
- Lighters and Hemp Wick: Natural lighting options
- Clothing and merchandise: For brand enthusiasts
Why Smokers Choose RAW
Quality Consistency
RAW maintains strict quality control. Every pack performs the same way—predictable burn, reliable seal, no surprises.
Natural Philosophy
For health-conscious smokers, the unbleached, additive-free approach offers peace of mind about what they're putting in their body beyond what they're smoking.
Environmental Consciousness
RAW uses sustainable practices and materials. Their commitment to natural products extends to their business practices.
Community and Culture
RAW has built a genuine community. Josh Kesselman is active on social media, engages with fans, and the brand supports cannabis advocacy.
RAW vs. Other Brands
RAW vs. Elements
- RAW: Unbleached, brown color, slightly thicker
- Elements: Rice-based, white, ultra-thin
- Both are quality options; comes down to preference
RAW vs. OCB
- RAW: Natural, unbleached aesthetic
- OCB: French heritage, range of options
- Different brand philosophies, both respected
Learn more in our rolling paper comparison guide.
Spotting Fake RAW Products
RAW's popularity has led to counterfeits. Authentic RAW products have:
- Watermarks visible when held to light
- Consistent brown color (not too dark or light)
- Proper packaging with security features
- Purchased from authorized retailers
Where to Buy RAW
We carry a full selection of authentic RAW products: