Part of our Inventory Guide series
What products are actually selling in smoke shops right now? This guide covers the top performers across every category.
Vapes: Top Sellers
Disposable Vapes
The dominant category for most smoke shops.
Top Brands (2026):
- Geek Bar: Consistent performer, strong brand recognition
- Elf Bar: Wide flavor selection, reliable quality
- Lost Mary: Growing market share, trendy flavors
- FOGER Switch Pro: High puff counts, value positioning
- Raz: Premium positioning, loyal following
What's selling:
- Higher puff counts (15K-30K) trending upward
- Rechargeable disposables preferred
- Ice/menthol flavors consistent top performers
- Fruit and candy flavors rotate seasonally
Pod Systems
- JUUL: Still has following despite challenges
- Caliburn: Enthusiast favorite
- SMOK pods: Value options
Glass: Top Sellers
Hand Pipes
- $15-25 price point: Highest volume
- $30-50: Mid-range quality, good margin
- Character/themed pipes: Gift market
- Simple designs outperform complex
Water Pipes
- $50-100 range: Sweet spot for most markets
- Beaker bongs: Classic, reliable sellers
- Straight tubes: Clean look, easy maintenance
- Silicone options: Growing budget category
Dab Rigs
- E-rigs: Puffco, Ispire gaining share
- Traditional rigs: $60-150 range performs
- Bangers and accessories: Consistent add-ons
Botanicals: Top Sellers
Kratom
- Powder: Core product, price-conscious buyers
- Capsules: Convenience, higher margin
- Shots: Impulse purchases, new users
- Popular strains: Maeng Da, Green Malay, Red Bali
CBD
- Gummies: Accessible, consistent sellers
- Tinctures: Core CBD market
- Topicals: Growing interest
- Flower: Market-dependent
Kava
- Shots: Primary format, impulse purchase
- Capsules: Secondary option
- Brands: Paradise Kava, Kanva, Feel Free
Hemp THC
- Delta-9 gummies: Strong performers where legal
- Delta-8 vapes: Market-dependent
- THCA flower: Growing category
Accessories: Top Sellers
Consistent Performers
- RAW rolling papers: Industry standard
- Clipper lighters: Repeat purchases
- 4-piece grinders: $20-40 range optimal
- Torches: Blink, Techno, budget options
- Hemp wraps: Growing vs tobacco wraps
Add-On Items
- Screens
- Butane
- Cleaning supplies
- Storage containers
- Odor eliminators
Category Performance Summary
| Category | Velocity | Margin | Trend |
|---|---|---|---|
| Disposable Vapes | Very High | Medium | Stable |
| Kratom | High | High | Growing |
| CBD | Medium | Medium-High | Stable |
| Hemp THC | Medium-High | High | Growing |
| Glass | Medium | High | Stable |
| Accessories | High | High | Stable |
| Cigarettes | Medium | Low | Declining |
Regional Variations
Legal Cannabis States
- Less hemp THC demand (dispensaries serve that market)
- Strong accessory sales
- Glass remains important
Non-Cannabis States
- Hemp THC products very strong
- Kratom/botanicals popular
- Full-service smoke shop model
Urban vs Rural
- Urban: More premium/trendy products
- Rural: Value-focused, traditional products important
What to Stock First
Essential Starting Inventory
If you're opening a new shop, prioritize:
- Top 3-5 vape brands with best-selling flavors
- Entry to mid-level glass (don't overbuy premium initially)
- Kratom essentials: 2-3 forms, popular strains
- Accessories: Papers, lighters, grinders
- CBD basics: Gummies, tinctures from reputable brands
Expand based on what sells in YOUR market—don't assume national trends match your local demand.
Frequently Asked Questions
How do I know what will sell in my area?
Start with proven sellers (listed above), track everything carefully, and let data guide expansion. Customer requests are valuable signals.
Should I stock cigarettes?
They drive traffic but margins are tiny. Consider your competition—if gas stations nearby have cigarettes, you may not need them.